By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks.
Connected signage networks are comprised of many types of signage including digital signage, billboards, transit signage, street furniture, truckside signage, place-based signage, and more. Advertising management of all of these types of signage is centrally monitored and administrated in a connected signage network. The content distribution and scheduling is also managed centrally in digital signage environments.
Three Pieces of Software:
Scala Designer is the fastest, most cost-effective solution for creating truly dynamic content for digital signage. You can author professional media in an attention-grabbing environment for virtually any type of display by incorporating your existing media files into a ScalaScript. From retail dynamic signage to government and education to business communications, Designer gives you more creative control of your content with flexibility and real-time edits not offered by video production. Designer helps you create great content that can be more efficient to send and store than using video. While your Scala network does not require that your content come from Designer, it is the best way to create rich, professional content that can be changed quickly and easily without sacrificing any attention-grabbing appeal. After creating your content, publish directly to the Scala Content Manager.
Scala Content Manager is a breakthrough in broadcast distribution, scheduling, and management. Utilizing an intuitive, internet-based interface, Scala scripts and media are effectively organized, delivered, and updated. Manage your digital signage content with plan-based content management, planning, and scheduling tools from any internet-connected computer in the world. After managing and setup, shoot your campaign to your player on the network.
The Scala Player will continuously run and update content on dynamic signage displays according to the plan set in place by the Content Manager. The Player reports back on its health and on what content played to ensure that the network is running just as you had intended.